Background
I created a wide range of marketing collaterals including brochures, cards, flyers, advertisements and more for numerous multifamily communities.
Process
It’s important for me to understand each apartment’s persona and its target audience prior to starting the design process. I then created each collateral in different style based on the information I learned. I also worked with external production resources to print and deliver.
My Role
Lead Designer to create all collaterals from concept to completion