Background
TP-Link smart home products are available at retail stores. We worked with Best Buy, and Costco to create in-store end cap display and design.
My Responsibilities
• Worked with teams to understand the location and direction of displays, and placement of products
• Developed ideas based on marketing message and target audience
• Made sure all graphics followed retail and company brand guideline
• Worked with production designers to complete production (preparing final print files, review proofs)