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Point of Purchase Design

Background

TP-Link smart home products are available at retail stores. We worked with Best Buy, and Costco to create in-store end cap display and design.

My Responsibilities

• Worked with teams to understand the location and direction of displays, and placement of products

• Developed ideas based on marketing message and target audience

• Made sure all graphics followed retail and company brand guideline

• Worked with production designers to complete production (preparing final print files, review proofs)

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