Background
After a multifamily apartment goes under a development, renovation, or upgrade, they also need a new brand image to re-position their identity.
Process
I developed the identity and guidelines for each new brand. The new logo, fonts, and colors are applied throughout the apartment buildings for interior and exterior signs and used for all print and digital marketing purposes. I worked with various production resources to execute and bring the new identity to life.
My Role
Lead Designer to develop each branding from concept to completion