Background
TP-Link Research America designs and manufactures smart home products. They decided to launch three smart bulbs, each with it’s own distinct feature.
Marketing Objective
• Design three product pages to go live on the company website as part of the product launch digital campaign
• The three pages need to be consistent in look and feel but each shows the distinct feature of the product.
• Utilize lifestyle photos that the target audience and the occasions
Process
Met with the stakeholders to understand the project goal and timeline. worked with the marketing team and develop a visual story based on the product feature priority and go-to-market strategy. Packaged design files for web team to code and implement the pages.
My Role
Senior Graphic Designer who designed and developed the pages from start to completion.